What Is Block Printing?

The traditional process of hand block printing on textiles with rich colours has been practiced in Jaipur, Rajasthan for around 500 years.

It all starts with a wood block that has been completely carved by hand. This intricate printing process requires steady movement and careful hand-eye coordination. The process is both beautiful and can be very meticulous & meditative. Often there are up to 3-5 colors that are layered block upon block. Talented artisans dip the blocks in custom artisan dyes creating gorgeous combinations.

Sue Sartor Block Prints

Block printed by hand through an ancient process that is family run and passed down through generations, our garments are truly made one at a time.

Our blocks are both custom designed by Sue as well as antique blocks that have been repurposed in unique and special ways. After each print is hand-stamped on breathable 100% natural cotton, the design is patiently hung to dry in artisan workrooms that are steeped in tradition. Each dress is then handmade by our team of master tailors … cut, pieced, sewn & piped, one by one. Through this custom process, we strive to have proprietary designs that are special and cannot be found elsewhere in the marketplace. 

For us, the design process is all about mixing it up and wonderful pattern play. Most of our dresses combine 3-7 prints per a dress with custom borders. By combining the prints in unique and beautiful ways, we create a more joyous and heirloom garment suitable for life’s best memories.

The Marigold

Our signature Marigold print represents light, warmth & joy. We felt it was the perfect flower to symbolize the brand. There are many block print iterations of this flower because is very important in the Indian culture & beyond. They remind us of the sun & represent the light that lives inside each of us.

“I can never get enough of this 'herb of the sun'. I have been obsessed with Marigolds ever since I was a little girl. I even like its herbaceous, earthy garden smell, which to me is so reminiscent of endless summer days and dreamy starry nights.”

Sue Sartor