"I think that the reset we have experienced coupled with the universal vulnerability we all have felt, has brought the world closer in many ways... while it opened up our eyes to many things," says Sue Sartor, the fashion merchandiser who began designing her own kaftans and tunics in 2017. "We now have a more collective, enhanced appreciation and respect for our environment along with the undeniable fact that we are all connected. This unique time has forced us to slow down, reflect and focus on what matters most.
This pause has allowed us to focus more deeply on family, our homes, gardens, and our creativity. I think the world was in a bit of a rut, we were moving too fast, and taking far too much for granted. I think all of us feel our priorities are a bit more in line now. A silver lining for my business was the surge of appreciation for small-batch, high-quality, hard-to-find sustainable wares. With supply chains broken for much big-box retail, it was a unique opportunity for the small niche brands to gain exposure. In addition, the growing viewership on social media has helped to extend the reach of my brand of artisan luxury dresses and kaftans."
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